Event Roundup: Work, Work, Work | Using Employer Branding to Transform your Employee Connection

Everyone has a perception and relationship with work. For some it’s positive, for some it’s not. One of the core values at Wiser is ‘Be real’ so let’s take a moment to do that. Let’s be real about the fact that on average, people spend 100,000 hours at work in their life. In the best-case scenario, they love it and give their role within your company their all. In a worst-case scenario, it’s a 9-5 for them; they clock in and clock out on the dot; while they’re ‘present’ they coast along, and they don’t fire up and drive your company forward.

So, how do you define ‘work’ at your company? And how do you change the way people think about it while they’re with you?

In this interactive virtual event we explored how perceptions of work change across industries, demographics, and locations. We’ll laid out how you can go about researching and understanding what people think and our guest speakers took us through real examples of how they’ve used employer branding to transform the connection people have with their company.

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Topics Discussed
  • Challenging people in HR, talent, people, culture, early careers, marketing and employer brand roles
  • Learn how to positively shift the relationship people have with work
  • Explore how you can develop and EVP and employer brand
  • Redefines the dynamic relationship people have with work at your company
  • Give you tips and strategies to gather data, transform your EVP and employer brand for different audiences
  • Real examples and inspiring stories
  • … and much more!
Who Spoke

Hattie Ghaui

Research Director

Jennifer Boulanger

Talent Leader – xNike, xBooking, xOpower

Clare Tomkins

University Recruiting Lead

Stuart Bagnell

Chief of Culture
Who Attended

This interactive online speaker event was exclusively reserved for In-house Recruitment, Talent Acquisition or HR professionals from a variety of companies including Academies Enterprise Trust, Adevinta, AG Barr, Aggregate Industries, Alliance Pharmaceuticals, AMICULUM, Archer, ASM Group, Automation Anywhere, AXA, Baxter, Binding Site, Bitso, Brighton and Hove Albion Football Club, BT, Bunzl, Canada Goose, Cardinal Health, CBW, CG Restaurants & Bars, Citizens Advice, Clever Dog Communications, Coca-Cola, Codurance, Colt Technology Services, Contino, ConvaTec, Co-op, Countrywide Group, Cssc, DAS UK Group, Dashlane, DCMS, Discovery, Double Eleven, Dunelm, DWP Digital, Dyson, Electric Circus Digital, ETM Group, Everis, Experian, EY, Farfetch, FH, Fidelity International, Foot Locker, Footasylum, Foundry, Gateley, GEV Wind Power, Gilat, Goodrum, Gousto, Greene King, GSK, GVC Group, Hand Picked Hotels, HF Holidays, Hiscox, Home Instead Senior Care, Homes England, Huel, Hunted, ICE Creates, ICP, ID Africa, Insights, Interserve Construction, Iris, itim, James Harvey Consultants, Just Eat, Klarna Bank, lastminute.com, Leyton, Lidl, LiveSmart, LoveToKnow BCN, Lowell, Marstons, MBDA, Medical Protection Society, MHRA, MOBIKE, OYO, DeBeers, Moneybarn, Monocl, Moody’s, Mott MacDonald Group, Netcompany, Network Rail, Nick Dunning Associates, NORA Academy, Nottingham City Homes, NSPCC, Orbis Consultants, Osborne Appointments, Ovarro, PA Consulting, Pangaea Laboratories, PepsiCo, PepTalk, Perkbox, Personal Group, PlusDental, Primer.ai, PubMatic, Recipharm, Resource Solutions, Rethink, Royal Automobile Club, RWinvest, Serco, Slalom, SOTI, Specsavers, Sportradar, SRA, Stibo Systems, TE Connectivity, Tes Global, TfGM, The Continuity Company Ltd, The Good Care Group, The IET, The N Brown Group, The ODI, The UK Atomic Energy Authority, Transport for Greater Manchester, Trinnovo Group, Truphone, TTK, Twenty20 Systems, TXM Projects, Uncap Research Labs, Unite Students, University of Cambridge, Uptree, Vandebron, Virgin Media, Visma Lietuva, Vodafone, Voicemed, Vonage, Vortexa, WCS Group, Wesleyan, Wilmington, Wiser, Your Own Turn… to name but a few!

Event Partner

Wiser is an award-winning creative & recruitment company which combines culture and performance to change the way people think about work. At Wiser, they ignore the ordinary through employer branding and talent attraction, they help other companies do the same.


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