Launching the Viral Fundraising Campaign #Run5Donate5Nominate5

The simple, but effective, #Run5Donate5Nominate5 challenge which raised over £6.7 million,  inspired many people to get out and run and it has also improved their mental and physical health.

At London Live 2022, Olivia Strong, who created the Instagram challenge “Run 5KM, donate £5 to the NHS and challenge 5 others to do the same”, spoke on her viral fundraising campaign.

Topics Discussed
  • Background about the campaign
  • Impact of the campaign
  • The power of idea generation to execution
  • Overcoming fear of failure
  • The importance of rethinking the way we view our ideas
Who Spoke
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Category Strategy and Leadership
Content Type
#IWD2023Video

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