Using the Latest Social Media Features to Build a Memorable Employer Brand

Establishing an industry competitive Employer Brand is an important part of any talent strategy. Social media platforms provide a viable avenue to either develop or improve a company’s identity. Still, with so many options to do this, it can be challenging to ensure you’re using these platforms to disseminate information in the proper context.

We were joined by Alex Ayin, the Marketing Director at Wiser, at our Employer Branding Virtual Conference. Alex was previously a founding team member of Social Chain- Europe’s largest social media agency. Alex has a proven track record in social media marketing. In his session, he covers various exciting aspects of social media and its influence on building an employer brand, focusing on how an employer can leverage the latest platform functionalities to tell an employer brand story.

Topics Discussed
  • How ASOS used AR to bring their values to life for all their employees WFH
  • The methods behind growing a LinkedIn community from 0-25k in a matter of months
  • The latest innovations across TikTok, Instagram & YouTube to engage a Gen Z audience, especially on campus
Who Spoke

Alex Ayin

Marketing Director

Wiser is an award-winning creative & recruitment company which combines culture and performance to change the way people think about work. At Wiser, they ignore the ordinary through employer branding and talent attraction, they help other companies do the same.

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