Bio

From the battlefield to the boardroom and beyond, my journey from a Royal Marines Commando to a tech entrepreneur has been nothing short of extraordinary. Today, I am the proud CEO and co-founder of Loopin, where we are pioneering the future of personalised performance with our revolutionary product, Omni.

In the crucible of combat, I learned what it meant to lead, to inspire, and to endure. Donning the green beret of the Royal Marines was about more than service—it was about an unescapable drive for excellence, a spark that has since ignited my passion for creating high-performing teams in vastly different arenas.

After a decade in the Marines, my venture into entrepreneurship found me carving out my niche as a business and performance coach. The ‘Commando Mindset’ continued to be my compass, an ethos I distilled into my best-selling book, coaching countless individuals, organisations, and even the England football team.

But I was not satisfied stopping there. As a keen advocate of the coaching and training space and the capacity for technology to empower us, I embarked on my latest adventure in tech. Omni, our state-of-the-art AI assistant, is a testament to that passion. It’s revolutionised L&D initiatives, sales, and e-learning, creating dynamic, personalised experiences that amplify engagement and streamline training.

From troubled beginnings to international stages, my journey has taught me that success is born from belief in oneself and from challenging adversity with grit and tenacity. Whether it’s overcoming a personal crisis, leading a team, or exploring unchartered terrains in tech, my commitment to excellence remains unwavering. Let’s harness the power of the Commando mindset to shape the future and reach new heights. Together, we can dare to dream, focus, and achieve the extraordinary.