Our EVP Journey: Attracting Talent Through Storytelling and Social

On the 17th November, we hosted our annual Tech Talent Conference where our expert speaker lineup shared multitudes of valuable insights and knowledge to drive your Tech Talent Strategy forward.

At our Tech Talent Conference, Elle Davison and Matt Humphreys discussed IBM’s EVP journey and how they attracted talent through storytelling and social.

Topics Discussed;

  • Changing the IBM perception
  • Understanding our EVP and bringing it to life
  • How we activated our brand on social
  • Getting your content right
  • Using IBMers to tell our story through social
  • Success stories and impact
Who Spoke

Elle Davison

Global Employer Brand

Matt Humphreys

Global Social Media & Content Strategy Lead
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Category
Employer BrandingTech Hiring
Content Type Video

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