Is your EVP Bringing the Magic it’s Supposed to?

One of those topics that is almost always trending among recruiters is Employer Value Proposition (EVP). Your EVP basically encompasses everything that you as an employer should offer your workers in terms of benefits, values, and culture, besides their basic salary. The idea is that by using a good or strong EVP, companies can attract a broader spectrum of candidates to help them win the Candidate Wars.

A strong Employer Value Proposition (EVP) can attract a broader spectrum of candidates. But what happens when your company establishes an EVP without first investing time and effort into their employer brand? Read on to understand why your EVP might not be delivering all the magical benefits it’s supposed to…


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