EVP to ROI: How recruiters will drive real business value in 2026
In 2026, recruitment leaders won’t just be expected to fill roles – they’ll be expected to drive meaningful business outcomes. With increasing pressure from PE firms and the C-suite, talent teams are being challenged to lead transformational change – or step aside.
Your EVP and employer brand are powerful levers to create that change. Used strategically, they can transform recruitment performance, influence retention, and prove bottom-line ROI.
In this webinar, we showed you how two organisations successfully deployed their EVP and employer brand to save millions – all while improving the quality of their recruitment and hires.
Topics disscused:
- Learn how to turn strategy into action and make change happen
- Hear how two organisations turned their EVP and employer brand into millions in savings
- Build a compelling business case that wins leadership support
- How to launch, land, and embed your EVP and employer brand across any organisation, regardless of size or sector
- Drive measurable impact even on a limited budget
Tom has led the outstanding RELEX Solutions talent journey for around five years, having previously worked for Blue Yonder and Ericsson among others. He’ll be showcasing how the RELEX team created and embedded a compelling and cohesive employer brand as the platform for rapid global growth for this purpose and values driven tech business. They couldn’t just compete in their talent markets, they had win, whilst also driving real bottom-line benefits in terms of slashing agency fees, time to hire and early attrition, saving millions of euros per year.
Chris and his team are driving a transformational change in recruitment for DHU Healthcare. It’s a challenging sector where differentiation and a competitive edge can be hard to find, but the fulfilment in that every new team member is more than just a hire, they’re part of a purpose-driven company with patients at the heart of every interaction, is compelling. Chris will share his teams progress on the journey, from developing their new EVP and employer brand to bringing it to life at every stage across the candidate and employee lifecycle. He’ll also share what that means for DHU’s reputation as a purpose-driven social enterprise, making a real difference in people’s lives and the DHU bottom-line where implementation of the new EVP and employer brand and has saved them more than £1m in the first year alone.
John set up his first agency in 1989 and before founding DNA, had also been the COO and CEO of TMP Worldwide, Monster.com and Barkers. A thought leader of all things EVP and employer brand, John loves to get under the skin of organisations, to truly understand their business and people plans and deliver bespoke strategies to ensure success. The talent world is a dynamic one and John and the wider DNA team ensure that clients are able understand the change and can maximise their opportunities as a result.
Natasha Preocanin is the Managing Director for In-house Recruitment (IHR), the largest and most engaged community for In-house Recruiters. Our 20,000+ community benefit from over 70 live and virtual events each year ranging from our 1000-strong exhibitions and high profile awards to exclusive half-day breakfasts and targeted dinners for Recruitment Leaders. We also produce industry leading digital whitepapers, webinars and leadership videos alongside high value community forums and an all-inclusive supplier directory. With a background in events, Natasha’s joined the company in 2012 as an Events Executive and quickly progressed up the ranks to her current position as MD. She now leads the company in becoming the go-to resource for all In-house and Talent Acquisition teams who are looking to become better recruiters. Natasha can often be seen on stage, hosting our events or behind a microphone, interviewing a host of industry experts.
Event partner
At DNA, we create stronger brands and build better businesses for our clients by helping them find, keep and engage the staff they need to be successful. We are thought and practice leaders in all things EVP, employer branding, candidate attraction and engagement. Delivering real, measurable business success, we increase the quality of the people agenda, decrease the costs and ensure a legacy of improvement for the future.