Webinar Replay: How to Create A Successful Employer Brand Ambassador Strategy

In a recent IHR survey 87% of In-house Recruitment and Talent Acquisition professionals stated that they consider employer branding “very important” in the current recruiting landscape. And this is no surprise to many who work in this field, but understanding its importance and being able to effectively strategise an employer brand are two very different things.

Many companies struggle to gain the momentum, interest and engagement needed to make the necessary impact, but the good news is that there is a simple set-up to be able to successfully implement an Ambassador strategy that keeps the initial buzz, excitement and engagement levels high, long after the initial launch.

At this “Employer Brand Ambassador” webinar, we heard from experts in their field, Sarah Sturgess, SMRS who shared valuable insight and case study approaches in creating a successful strategy

Topics discussed
  • How to recruit and engage your employees as ambassadors
  • How to maintain momentum
  • How to use them to measure your employer brand progress
  • How to effectively generate content for social sharing
  • Tools and technologies to help keep your strategy on track
  • …and much more!
Who Spoke?

Sarah Sturgess

Agency Director

Natasha Preocanin

Managing Director
Webinar Partner

SMRS help organisations to change for the better. They deliver measurable impact where it matters most for employers; through far-reaching strategy, faultless activation and award-winning creativity.


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