Across his career, Tom Pattison has worked with some of the biggest brands to develop their employer brand and cultural strategies. Now, as Employer Brand Manager at international fintech company Checkout.com, he supports their mission to enable businesses and their communities thrive in the digital economy by helping attract, retain and empower the best talent for the business.
Tom took to the stage at our London Live event earlier this year, and shared how to effectively measure the impact of your employer brand. Watch the video below and learn more on:
- How to get buy-in from stakeholders to invest in your employer brand without just the promise of direct hires
- What other metrics are effective ways of demonstrating an impactful employer brand
- Actionable lessons from an in-house Employer Brand team within a scaling company
- Key learnings from across multiple employer brand activations: including recruitment events, LinkedIn content, candidate experience and Glassdoor
Check out the full presentation below! If you missed out on the action of #LDNLive22, why not pre-register for our 2023 live exhibitions here?
