How to nail social sourcing and turn passive talent into hires
Social media has been around for over a decade, yet most employers still miss the mark when it comes to using it effectively for recruitment. While top talent spends hours online, few companies convert this engagement into successful hires. In this session, we revealed where most go wrong—and how you can get it right. Expect practical insights, proven tactics, and a fresh take on social sourcing that delivers real results.
Topics discussed:
- The importance of passive candidates, why they have to be a core part of hiring strategies
- The most common mistakes companies make with social recruiting—and how to avoid them
- Actionable strategies to improve outreach, engagement, and candidate conversion rates
- Real-world examples of how to transform passive social media users into active job applicants
As Head of Client Partnerships at Adzuna, Gordon brings a unique perspective from both sides of the hiring equation. With a decade of hands-on experience as a recruiter before transitioning into HR technology, he understands the daily challenges talent acquisition professionals face. Passionate about leveraging technology to streamline recruitment, Gordon helps employers optimise their hiring strategies while always maintaining focus on candidate experience.
Gina is a specialist in employer brand, recruitment marketing, and talent attraction. Sitting between People/HR and Brand functions, she leads the development and execution of Northern’s EVP, alongside building content and attraction strategies that resonate with diverse talent audiences. With a strong foundation in 360 recruitment, Gina brings a recruiter’s mindset to every brand and people challenge. Her passion lies in storytelling, culture, and creating inclusive experiences that leave a lasting impression — not just on candidates, but on employees too.
Natasha Preocanin is the Managing Director for In-house Recruitment (IHR), the largest and most engaged community for In-house Recruiters. Our 20,000+ community benefit from over 70 live and virtual events each year ranging from our 1000-strong exhibitions and high profile awards to exclusive half-day breakfasts and targeted dinners for Recruitment Leaders. We also produce industry leading digital whitepapers, webinars and leadership videos alongside high value community forums and an all-inclusive supplier directory. With a background in events, Natasha’s joined the company in 2012 as an Events Executive and quickly progressed up the ranks to her current position as MD. She now leads the company in becoming the go-to resource for all In-house and Talent Acquisition teams who are looking to become better recruiters. Natasha can often be seen on stage, hosting our events or behind a microphone, interviewing a host of industry experts.
Event partner
Adzuna is a global job matching platform combining active jobseeker reach with social media’s vast audience. Our technology streamlines recruitment with pre-screening, automated candidate funnels, and market-leading data, making us the ideal partner for large-scale frontline worker hiring.