Building an EVP and Employer Brand: A Masterclass

Building an EVP and Employer Brand is about creating a strong identity for your company as an employer and showcasing what makes it a great place to work. In today’s competitive job market, it’s essential to stand out and attract top talent. Developing an Employee Value Proposition (EVP) helps define what sets your organization apart and why people should choose to work there. By crafting a compelling employer brand, you not only attract skilled individuals but also foster a positive workplace culture that retains and engages employees. This process is key to building a talented and motivated team that drives success for your company.

In this webinar, we learnt how to create, embed and operationalise truly effective EVPs and Employer Brands.

Topics discussed

  • Establishing the business case and proving ROI through stakeholder engagement
  • Streamlining the process and exploring effective discovery options, leveraging AI where appropriate
  • Launching and embedding EVP and Employer Brand, ensuring longevity and operationalization
  • Utilizing EVP as a catalyst for positive change and aligning Employer Brand with corporate and customer brands
  • …and much more!

Event Partner

At DNA, we create stronger brands and build better businesses for our clients by helping them find, keep and engage the staff they need to be successful. We are thought and practice leaders in all things EVP, employer branding, candidate attraction and engagement. Delivering real, measurable business success, we increase the quality of the people agenda, decrease the costs and ensure a legacy of improvement for the future.