Employer branding is like growing a flower in a pot. We all have some understanding of the fundamentals of making it grow, but getting a good result requires the right balance for the conditions, and the right amount of attention.
With no clear recipe or guideline for the “ultimate employer brand” available, the significant crossover between marketing, corporate communications and HR, and the sheer number of processes and components that fall under this umbrella, achieving this isn’t easy, but is certainly achievable.
In their latest report, Papirfly have compiled their unique insights into the vast world of employer branding to pinpoint seven of the standout characteristics the most well-rounded and effective employer brands share.
Through these observations and tips, we hope that you gain the confidence and direction you need to take your employer brand to new heights, and boost your ability to attract and keep hold of top-quality talent.
