Siobhan Williams

Business Engagement Manager, UCAS

Bio

Siobhan is an experienced public speaker who specialises in creating greater awareness for apprenticeships. Having worked the majority of her career supporting young people within education, Siobhan has developed a real passion for the Early Careers landscape and the unique skills and opportunities it can develop for an individual. Now working for UCAS, she uses her position to advocate for apprenticeships. Siobhan engages with a range of stakeholders within Early Careers, both with raising awareness in barriers that the UCAS audience face in accessing apprenticeships and in assisting organisations to have meaningful engagement with potential applicants across the country. Siobhan is dedicated to assisting UCAS with creating stronger parity between traditional HE routes and apprenticeships, so that the public can make more informed decisions about future pathways.

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