Gemma Appleford

Talent Acquisition Business Partner, Early Careers at Mediabrands UK

Bio

As the Early Careers Talent Acquisition Business Partner at IPG Mediabrands, my role focusses on attracting and recruiting diverse junior talent and developing entry-level programmes. I began my journey as an Advertising Apprentice, eager to prove that you can pursue a career within the media industry without a degree. After three years, I transitioned into the Talent Department of IPG Mediabrands. I recognised the opportunity to champion apprenticeships and created IPG Mediabrands’ first apprenticeship programme, launching in September 2021. I continuously seek ways to streamline our recruitment processes to ensure we provide a high-quality candidate experience that meets business requirements. My long-term goal is to promote apprenticeships through pillars of education in business, schools and society, raising awareness of the benefits and creating opportunities that are open to all.

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