Work, Work, Work | Using Employer Branding to Transform your Employee Connection

28th October 2020


Everyone has a perception and relationship with work. For some it’s positive, for some it’s not. One of the core values at Wiser is ‘Be real’ so let’s take a moment to do that. Let’s be real about the fact that on average, people spend 100,000 hours at work in their life. In the best-case scenario, they love it and give their role within your company their all. In a worst-case scenario, it’s a 9-5 for them; they clock in and clock out on the dot; while they’re ‘present’ they coast along, and they don’t fire up and drive your company forward.

So, how do you define ‘work’ at your company? And how do you change the way people think about it while they’re with you? 

Join this interactive virtual event to explore how perceptions of work change across industries, demographics, and locations. We’ll lay out how you can go about researching and understanding what people think and our guest speakers will take you through real examples of how they’ve used employer branding to transform the connection people have with their company.

What’s being discussed
  • Challenging people in HR, talent, people, culture, early careers, marketing and employer brand roles
  • Learn how to positively shift the relationship people have with work 
  • Explore how you can develop and EVP and employer brand
  • Redefines the dynamic relationship people have with work at your company 
  • Give you tips and strategies to gather data, transform your EVP and employer brand for different audiences 
  • Real examples and inspiring stories
  • … and much more!
Who will be attending?

In-house Recruitment Leaders and Heads of Talent Acquisition from a wide spectrum of companies, all with ongoing hiring needs, to exchange strategic insights and best practices in an intimate and engaging environment.


10:00 – 10:10

Welcoming Introduction

Natasha Preocanin

Managing Director, IHR

Alex Ayin

Marketing Director

Hattie Ghaui

Research Director

10:10 AM – 10:30 AM

TOPIC: Data Insights – what do people really think about work?
  • Reveal recent survey results around people’s perception of work
  • What does this mean for employers?
  • Why we want to change the way people think about it
  • Introducing Wiser Academy’s “LIVE RESEARCH”

Jennifer Boulanger

Talent Leader - xNike, xBooking, xOpower

10:30 AM – 11:00 AM

TOPIC: Lovevery Case Study with Q&A

Clare Tomkins

University Recruiting Lead

11:00 AM – 11:30 AM

TOPIC: A Future Talent Case Study with Q&A

Stuart Bagnell

Chief of Culture

11:30 AM – 12:00 PM

TOPIC: Case Study with Q&A

Alex Ayin

Marketing Director

Hattie Ghaui

Research Director

12:00 AM – 12:25 PM

TOPIC: Wiser Academy Live Results and round-up

12:25 PM

Closing thoughts

28th October 2020

10 am – 12:30 pm



IHR Contact
0203 968 8858
Register Now


IHR is the largest and most engaged community for In-house Recruiters. Our 20,000+ members benefit from over 70 events each year ranging from 1000-strong exhibitions and high profile awards to exclusive half day breakfasts and targeted dinners for Recruitment Leaders. We also produce industry leading digital whitepapers, webinars and speaker videos alongside a reviews-based industry supplier directory. Not a member? Why not join for FREE today!

Event partner

Wiser is an award-winning creative & recruitment company which combines culture and performance to change the way people think about work. At Wiser, they ignore the ordinary through employer branding and talent attraction, they help other companies do the same.

This Virtual Event is now live!