Virtual Event: Creating an Authentic EVP Using Storytelling & Gamification

17th June 2020


The current climate presents businesses with a very different set of challenges. Almost overnight, businesses and their staff were forced to adjust to a new set of working practices. The impact of COVID-19 has forced many businesses to freeze hiring in the short term, but it’s a mistake to think that your EVP is playing a lesser role in securing talent right now.

As we move from crisis management to planning for the future, the value of having the best talent in your business can’t be ignored. Your EVP and employer brand should remain a key priority, as the companies focused on putting people and communities first will be more attractive to future talent. As technology takes centre stage in all aspects of life, what can we learn from gaming, VR and AR to create great brand experiences that deeply engage candidates and new hires?

During this intimate online event aimed exclusively at in-house recruitment, talent acquisition and HR professionals, we will uncover how you can showcase your employer branding in a way that is authentic, engaging, and resonates with potential hires. Our speakers will enlighten on why you should consider your EVP a business asset, as well as the benefits having a strong one will bring to your team.

Join us for this virtual experience where we’ll explain more about how to review, reinvigorate and measure the success of your EVP by providing exciting best practices, practical tips, opportunities and pitfalls.

What’s being discussed?
  • How candidates really evaluate your brand
  • How you can keep candidates engaged during a hiring freeze
  • Using the underlying principles of gaming to create better recruitment & onboarding experiences
  • Insights from 150+ HR leaders on the impact of COVID-19 on hiring and EVP
  • How to align your EVP to your culture, employee experience and engagement
  • How to generate great content from your people

William Geldart

Brand Lead

Paula Morris

Employer Branding Specialist

Marcus Vlaar

Creative Director and Co-Founder
Who will be attending?

This interactive online speaker event is exclusively reserved for In-house Recruitment, Talent Acquisition or HR professionals from a variety of companies including ABINBEV, ACCA, Allianz, Anthemis Group, AXA, BAE Systems, BSI Group, Clarksons, Contino Solutions, Domino Printing, esure, Eversheds, FIS, Frontline, Grant Thornton, Hitachi Capital, Hoare Lea, Innovative Trials, Integral Powertrain, IQ-EQ, Just Eat, KAUST, KFC, Lidl, MagicLab, Michael Kors, New Hope Group, Nhsp, nucleargraduates, OLIVER Agency, Pearson, princes, ProMedical, Pure Technology Group, RINA, Scottish Government, Sidetrade, SIG, Storm2, The Guinness Partnership, Tohtonku, UCL, Virgin Money, Well Pharmacy, Welsh Water, West Sussex County Council… to name but a few!

Register now


09:00 – Doors open for networking in Exhibition Hall
10:00 – Opening speaker announcements
10:10 – Guest speaker presentation with Q&A
10:40 – Guest speaker presentation with Q&A
11:10 – Break
11:20 – Guest speaker presentation with Q&A
11:50 – Closing speaker comments
12:00 – Virtual networking in Exhibition Hall
12:30 – Virtual event finishes


IHR is the largest and most engaged community for In-house Recruiters. Our 20,000+ members benefit from over 70 events each year ranging from 1000-strong exhibitions and high profile awards to exclusive half day breakfasts and targeted dinners for Recruitment Leaders. We also produce industry leading digital whitepapers, webinars and speaker videos alongside a reviews-based industry supplier directory. Not a member? Why not join for FREE today!

  • Strictly reserved for In-house Recruitment and HR professionals only
  • Recruitment agencies and industry suppliers are not permitted to attend (other than our official event partner)
Event partner

BPS is a global recruitment partner with a track record in helping HR leaders solve their biggest people challenges. We provide a competitive advantage in the ability to attract, recruit and retain the right people. Our unique approach creates cost and time efficiencies at scale.

17th June 2020

09:00 am – 12:30 pm



IHR Contact
0203 968 8858