Well written job adverts generate more than 3 times the number of applications than a job specification, said Mark Stephens from Smart Recruit Online, in his Disruptive Technologies Quick Fire Session at In-house Recruitment LIVE! 2017. A simple bullet point overview of a job is not enough to get a candidate interested in working with you, Mark said. Instead, employers should take a more holistic approach to creating a job advert, where they provide fun and exciting content (pictures, videos, testimonials) to attract even the passive candidates.


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