TikTok is a brilliant example of how social platforms, when catering for the needs of their audiences, can scale up at incredible speeds. The short-form video app launched in 2016, and by 2019 had already hit a staggering 1.5 billion users around the world. In the UK, TikTok launched in 2017, and in two short years already had 8.7% of the UK’s smartphone-owning population holding an account.
Unsurprisingly however, it has been during the coronavirus pandemic that TikTok has truly become a household name – Q1 of 2020 has been the quarter with the most downloads ever for the app.
Download this free guide to learn more about using TikTok in your Employer Brand. Read more on:
- TikTok and its users
- How the platform is currently used by brands
- Using TikTok in your employer brand
- How it can be used in the future
- Best practice for building an Employer Brand with TikTok
- … and much more!
Symphony Talent is a global leader in Employer Brand and Candidate Experience solutions for some of the world’s leading brands. Combining award-winning creative and marketing technology, Symphony Talent transforms employer brands to deliver world-class experiences for candidates, employees and recruiters.