Using TikTok for Employer Brand Prospective

TikTok is a brilliant example of how social platforms, when catering for the needs of their audiences, can scale up at incredible speeds. The short-form video app launched in 2016, and by 2019 had already hit a staggering 1.5 billion users around the world. In the UK, TikTok launched in 2017, and in two short years already had 8.7% of the UK’s smartphone-owning population holding an account.

Unsurprisingly however, it has been during the coronavirus pandemic that TikTok has truly become a household name – Q1 of 2020 has been the quarter with the most downloads ever for the app.

Download this free guide to learn more about using TikTok in your Employer Brand. Read more on:
  • TikTok and its users
  • How the platform is currently used by brands
  • Using TikTok in your employer brand
  • How it can be used in the future
  • Best practice for building an Employer Brand with TikTok
  • … and much more!

Symphony Talent is a global leader in Employer Brand and Candidate Experience solutions for some of the world’s leading brands. Combining award-winning creative and marketing technology, Symphony Talent transforms employer brands to deliver world-class experiences for candidates, employees and recruiters.

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