Using TikTok for Employer Brand Prospective

TikTok is a brilliant example of how social platforms, when catering for the needs of their audiences, can scale up at incredible speeds. The short-form video app launched in 2016, and by 2019 had already hit a staggering 1.5 billion users around the world. In the UK, TikTok launched in 2017, and in two short years already had 8.7% of the UK’s smar...

 

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