UK Candidate Attraction Report Findings 2021-22

The 6th Annual UK Candidate Attraction Report that surveyed over 700 recruiters (84% in-house, 16% agency) to determine the candidate sourcing channels and recruitment marketing techniques that deliver the best results is now available as a free download.

Sourcing channels surveyed include company website/career site, talent pools, professional social networks, generalist job boards, specialist job boards, events, social media, employee referrals, CV databases, job aggregators, programmatic advertising and PSLs.

Sourcing Channel Quadrants for Sectors & Company Size

The survey asked In-house and agency recruiters to rate each of their main sourcing channels in terms of the quantity and quality of candidates they typically generate. The complete report charts responses within a ‘Sourcing Channel Quadrant’, enabling recruiters to identify the effectiveness of each channel in each sector/industry as well as by company size.

 

Some of the Key Findings in the Report Include:
  • Candidate scarcity remains the #1 challenge for recruiters – HR decision-makers also overestimated the importance given to a reduction in benefits and being furloughed, with 18% of HR respondents citing each of these as the main reason staff may want to leave, while only 8% of employees chose a reduction in benefits and 5% chose being furloughed as a reason to consider moving jobs
  • Upskilling employees to solve the skills gap – Upskilling current employees to fill those hard-to-fill roles is the top choice for plugging the skills gap for 71% of in-house recruitment teams, and nearly half (48%) are turning to candidates from other industries/sectors
  • Careers sites are improving – The most successful company careers sites now contain more candidate focused content to help candidates make informed decisions and promote employer brands. Organisations who rate their careers site highly for attracting good numbers of quality candidates have clearly invested in candidate-centric content
  • Employee Referrals are top for candidate quality – Last year Employee Referrals were knocked off the top spot for candidate quality by Professional Social Networks, like LinkedIn but return to the top of the quality pile this year. However, each sourcing channel has its strengths and weaknesses with sector and company size differences
  • Increased budgets or more with less? Across all industries, the survey found an expected increase in hiring levels in 2022 over 2021. Over 80% of in-house recruiters within industries such as Science / Pharmaceuticals, Hospitality / Leisure / Tourism and Marketing & Media expect significantly increased hiring this year. In addition, many recruitment teams report an increase in their recruitment marketing budget or at least no change from the previous year. But whether this will be enough to satisfy the demand for new hires remains to be seen

Commenting on the release of the full 80-page report, Eploy Chief Technology Officer, Chris Bogh said: “This is the 6th year of the UK Candidate Attraction Survey. We’re pleased to provide our detailed report completely free to all UK recruitment teams. We have received responses from across all industries, which provides excellent insight into the challenges and ways of working across the sectors. We want to thank all of the 700+ talent acquisition and recruitment professionals who took part in the survey and hope they find this year’s report a valuable guide to candidate attraction in the UK.”

Partner

Eploy is the complete cloud-based recruitment platform for modern in-house recruitment teams. Eploy combines Applicant Tracking, Recruitment CRM, Talent Pool Engagement, Onboarding and Analytics into a unified web-based platform that integrates seamlessly with your careers site to provide an excellent experience for recruiters, candidates and hiring managers.

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