The State of Employer Brand: Today and Tomorrow

Every organisation has an Employer Brand, after all, it is what people think of your organisation whether you like it or not. But when we look at having a structured, articulated and clear EVP this is a very different story. Recent survey results show that there is a visible split between those who say they have an articulated EVP and those that don’t, as well as those that have reflected or updated their EVP in the last two years.

At our Creating an Authentic EVP Using Storytelling & Gamification virtual event, we heard from expert in his field, William Geldart who shared his valuable insight and thought leadership on some of the following points.

Topics Discussed
  • How candidates really evaluate your brand
  • Keeping candidates engaged during a hiring freeze
  • Exclusive research Insights from 150+ HR leaders on the impact of COVID-19 on hiring and EVP
  • How to create and articulate your EVP
Who Spoke

William Geldart

Brand Lead
Event Partner

BPS is a global recruitment partner with a track record in helping HR leaders solve their biggest people challenges. We provide a competitive advantage in the ability to attract, recruit and retain the right people. Our unique approach creates cost and time efficiencies at scale.

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