What are the ingredients to a great careers site? Start with a friendly user experience, add to it some engaging but relevant content, and most importantly, make sure it’s easy to find on Google!
For the second instalment of our careers site series, we decided to change the format of our event a little and start the day off with a panel discussion. David Johnston from our event partners at 4MAT, and Ellie Harte from global engineering consultancy Atkins, spoke about some of the unique selling points recruiters could use to set their careers sites apart.
Special attention was dedicated to the imminent rise of Google for Jobs and how this could mean the end of job boards like Indeed. A first step to ensure your vacancies get high traffic is to ensure they are hosted on your own website domain, as hosting them on an ATS will block Google from seeing them, 4MAT told our audience.
Attendees also had the chance to bring up some of their own challenges in building relevant content and attracting quality candidates, as well as share solutions and best practice.
Check out our post-event whitepaper, for a more detailed look at what was discussed on the day.