[Podcast] Talent-Ed and The Power of Authenticity on Employer Branding

In this guest podcast episode, our recent Employer Branding virtual event speaker, Leo Harrison, Chapter 2, sits down with Corey Archard, Collinson Group about the shift in power in the employment market, the power of simplicity and authenticity in employer brand, and how talent acquisition can attract candidates when they’re asked to ‘do more with less’.

At a time where recruiting efforts across the board are varying from hiring freezes or redundancies, process reviews or a huge scale-up of talent, one thing that is certain is it is not the time to bury your head in the sand and give in to pressures to reduce employer branding efforts. Undoubtedly now is a time where your efforts and visibility can be increased, as after all, future candidates will be looking to see how you reacted and treated your employees during this pandemic.


Leo Harrison


Corey Archard

Head of Talent Acquisition

Corey heads up Talent Acquisition for Collinson Group, a global loyalty and benefits company. His wide-ranging brief includes overseeing the organisation’s employer brand and talent advertising strategy. Corey has over ten years’ experience in the recruitment industry, and previously led WPP’s talent team.

For more insight, thoughts, and words of wisdom, do take a listen to the full podcast where Leo and Corey talk in more detail around everything employer branding!

Take a listen on your podcast channel of choice


CHAPTER 2 is a Talent Advertising Business. They help companies find the talent that isn’t looking and do this by providing teams who dedicate themselves to helping you find the best talent. This talent isn’t found on job boards or recruiters little black books. They believe in taking a marketing mindset to attracting talent. They deploy teams who attract and acquire the talent that isn’t looking to your organisation. This is a new concept set to challenge the traditional approach to RPO and Recruitment.

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