Tony de Graaf

Hiring Success Director, EMEA


Tony De Graaf is the Hiring Success Director for EMEA at SmartRecruiters, where he is responsible for thought leadership and talent transformation consulting across the region, helping companies to achieve Hiring Success while building purpose driven organizations built around people and purpose. Prior to joining SmartRecruiters, Tony worked as a talent acquisition practitioner and TA Leader at organizations such as McGregor, Gaastra and Wehcamp.


IHR Live Manchester, 2021

Measuring Hiring Success

Establishing metrics that are clear, meaningful and easy to measure has always been a problem in recruiting. Cost per hire, time to hire and quality of hire all provoke much debate about their usefulness and their ability to be effectively measured. In this session, Sarah will share SmartRecruiters’ Hiring Success framework and the most meaningful metrics and actionable analytics recruiters today can use to measure their talent acquisition impact and outcomes.

  • The trouble with traditional recruiting metrics and the increased importance of outcome based data in talent acquisition today 
  • The basic framework for getting started with Hiring Success, and building the business case for Hiring Success based on objective, outcome based data 
  • How to align Hiring Success metrics with bigger business goals and bottom line objectives, and what baselines and benchmarks you should be measuring to capture the real impact of your TA team today – and tomorrow
  • How real companies have seen a real recruiting impact by adopting Hiring Success, and the tips, tricks and tools TA pros need to know to adopt a data driven approach to recruiting today.