Leveraging your Internal Comms to Boost your Employer Brand

Establishing your Employee Value Proposition (EVP) is imperative when trying to help answer the question as to why a candidate might want to work for you, as well as why employees would want to stay with you. There is often a real difference between the organisation and employee perception of what working at the company is like – this disparity needs to be minimal, if any, to ensure you’re seen as authentic by potential candidates.

By identifying the core elements of your organisation culture, work environment, career, compensation and benefits you’re one step towards establishing your EVP but it’s important to use the employee stories as a starting point for your external employer branding efforts.

At our Creating an Authentic EVP Using Storytelling & Gamification virtual event, we heard from expert in her field, Paula Morris who shared some real life case studies and stories to help create and promote your EVP, internally and externally.

Topics Discussed
  • Employer Branding and Internal Communications – A Close Relationship
  • Leveraging content and stories directly from current employees
  • Make your employees your strongest brand ambassadors
  • Shouting about your community driven elements
Who Spoke

Paula Morris

Employer Branding Specialist
Event Partner

BPS is a global recruitment partner with a track record in helping HR leaders solve their biggest people challenges. We provide a competitive advantage in the ability to attract, recruit and retain the right people. Our unique approach creates cost and time efficiencies at scale.

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