How has the Pandemic Impacted Student Choices?

Student and graduate career experts, Careerpass Network, have partnered with Dig-In, the UK’s leading student sampling and research company, to share their latest insights showing how the pandemic has affected students’ university and career plans.

This research is part of Careerpass Network’s ongoing mission to understand the repercussions of the pandemic and ensure students and graduates are able to find fulfilling career opportunities and empower employers to navigate a challenging market.

2,941 UK university students completed the survey, with key findings highlighted below:

  • 35% of students said that the pandemic has influenced or changed their future career options, with 50% of those impacted revealing that they have changed which sector they want to work in.
  • 31% of students also revealed that the pandemic had an impact on either their degree or university choices, with many being unable to attend their first-choice university.
  • 30% of students were influenced to continue studying (i.e., for their Masters or PhD) due to the pandemic, rather than entering the job market.

Of those impacted, 43% of men and 53% of women said that the pandemic has influenced them to change the sector they would like to work in, with Engineering and Healthcare seeing an influx of new applicants. 29% of students surveyed also revealed that the pandemic has impacted the type of company they want to work for, with 21% looking to work fully remotely in the future.

As a result, employers may be encouraged to adopt more flexible working practices throughout their organisations in order to entice highly skilled applicants back into sectors that have seen a fall in applications this year.

Although the pandemic has led to fewer opportunities for students to build work experience, the data reveals some promising alternatives, with 53% of those surveyed saying that they took up a new hobby during the pandemic and 24% starting a side hustle to help them build up their business skills.

The lack of stability for many has led a majority of students to be more proactive when it comes to their careers. As one respondent revealed: “I realised that work is unpredictable, and you need backup plans.”

Going forward, employers are encouraged to get back on to university campuses as soon as they can and provide the face-to-face support and advice that students have been lacking, as well as embracing new ways of connecting with prospects – such as through social content.


Through the Careerpass Network advertising solution brands, we help employers to reach untapped talent as well as help them to stand out from the crowd.

Across our graduate career websites, and GradTouch and our unique society sponsorship platform, Kaampus, we have a combined reach of one million active students and recent graduates.

Our expertise across the industry means we understand how to speak to students and what resonates with them, ensuring you find the talent you need.

Previous Post
How Digital RTW Checks Can Improve Your Time To Hire And Secure Top Talent
Next Post
Making Assessments Simpler, Easier to Understand and More Affordable
Category Early Careers and Future Talent
Content Type Article

Related content

Recent Posts