80% of talent leaders believe employer branding is a key driver of making quality hires, yet only 50% of companies surveyed believe they have a proactive brand strategy.

We know employer brand matters, but there’s a gap when it comes to execution and getting stakeholder buy-in. Enter: storytelling.

Join our webinar where we explore the steps organisations can take to bring the right kind of stories to life in their employer brand strategy. In this session, PathMotion presents the results from a first-of-its-kind study and will be looking with Emma Fulton from British Army at the effectiveness of storytelling in HR, and how this approach worked for the multinational organisation.

Discussion topics will include:

  • How storytelling works on a neurological level and how businesses in other sectors have achieved success with it
  • The results from a first of its kind study looking at the effectiveness of storytelling in HR.
  • How to use persuasive stories to improve your employer brand in an authentic way – a critical point from anyone who recruits millenials or Gen Zs.
  • Practical ways to make storytelling work for you-including what makes a story persuasive, and where to use stories across the candidate journey.
  • … and much more!

Your Speakers 

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Emma Fulton,
Head of Marketing Planning

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David Rivel,

Register for FREE: 

Webinar format:

10:00 – Opening announcements
10:05 – 1st and 2nd guest speaker presentation
10:45 – Live Q&A session
10:55 – Closing comments
11:00 – Event close
Total duration: 1 hour

Webinar partner:

PathMotion is a discussion platform where employees share career stories, in text and video, to answer candidates’ questions. This generates the persuasive authentic content missing from employers’ careers site to address candidates’ concerns, which companies can then make visible across their key recruitment channels, namely: as a page on the career site, shareable on social media, optimised for SEO, content embedded in a chatbot, etc.