Join us for our Employer Branding Conference
Every organisation has an employer brand and it is imperative that the brand is developed and cared for to truly reflect your brand, both internally and externally. The companies focusing on putting people and communities first are already ahead of their competitors, but there is always more to be done, and that is why it’s such a hot topic right now.
On the 14th July 2022, our annual Employer Branding Conference returns – bigger and better! In this ultimate learning & development day, In-house Recruiters will be able to witness unique case-study presentations, as well as benefit from our roundtable discussions with industry peers.
TOPIC: Putting Your Employer Brand in Front of the Right Talent with Data
- Tackling the challenges of building your EVP from limited brand awareness
- Creating successful data-led social and digital targeting campaigns
- Attracting and retaining talent that fits your brand culture and purpose
- How AstraZeneca and Universum partnered to successfully accelerate employer brand awareness
TOPIC: The Future of Employee Advocacy: How To Truly Utilise The Power Of Social Media
- Why you shouldn’t underestimate social
- How to bake advocacy into your attraction strategy
- Why employee led content performs 500% better than company posts
- How to create, manage and give value to an employee advocacy network
TOPIC: Talent Experience by Design
Once your employer brand and EVP are set, your talent experience can now become your new competitive advantage. But how do you know where to invest your time, energy and budget?
Providing real life examples and takeaways from award winning campaigns in which we will uncover:
- How to turn employer brand strategy into experiences and moments that matter
- The power of communities and their return on involvement
- Moving from storytelling to story doing
- Planning integrated campaigns and experiences
TOPIC: Explore Island Life: River Island Employer Branding & Talent Attraction
- The River Island 60-year story that’s still being written
- How SMRS have framed the story through values and EVP alignment
- The creation of the River Island Employer Brand
- Islanders and their role in telling the story of River Island
TOPIC: Blue Sky Thinking: Creating An Employer Brand & EVP From Scratch
- Understanding where you are on the EB/EVP journey
- Gaining senior support for radical change
- Engaging the best of the best to discover, design and build your EB/EVP
- Communicating your EB/EVP to your internal and external audience
- Making it happen with a world class careers website and applicant tracking system
TOPIC: Employee Generated Content: Cutting Through The Noise at Mars
- Why Employee Generated Content is so important in 2022
- How to utilise EGC to successfully hire talent
- Advocacy is key – engaging talent online
- Blockers to great Employee Generated Content
- What else do Mars do
What Do Our Attendees Think?
An enjoyable and constructive day. The content was very relevant and had the opportunity for some great networking.
Steve S
It was a great event. So well organised and interesting. It was really good to learn about what other organisations are doing and to meet some people facing similar challenges (even just meeting people in the flesh was nice). Thank you.
Rachel Park
An immensely insightful day, with some excellent takeaways and I suppose I feel comforted that many of the challenges I face are shared. Well done for seamlessly managing the changes through the day.
James Blackwood
Senior Talent Acquisition
RINA
Great, informative and relevant as always.
Stephanie L
I really enjoyed it, all the sessions were interesting and the pace was good.
Charlotte J
I thought the event was great. Pretty much seamless. Insightful and well thought through.
Gemma F
The sessions were excellent providing a lot of wider food for thought beyond my normal sector. All in all it was a very useful event.
Leo C
I felt the conference was really good with some great sessions throughout the day. Certainly some pointers and tips I’ve taken away from this.
Dean H
Very well organised and a great range of speakers.
Anna B
