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Employer Branding Conference

14th July 2022

One Moorgate Place

Why Attend

Unrivalled Speaker Content

Be inspired by success stories and topics including; Maximising your Employer Brand in the era of Hybrid Working, Career Sites, Internal vs External Comms, Attracting Passive Candidates and much more…

Live Interactions

Throughout each high-value online speaking session, you have the opportunity to get interactive with polls, chat, Q&A, and reactions. Get involved!

Expert Guidance

Get unlimited help and advice from industry experts, speakers and partners throughout the day, all from the comfort of your own home, or office

Goodies

Countless offers and treats for you to pick-up for you and your team

Strategic Roundtable Sessions

Take part in the high-value, live Q&A panel and roundtable discussions with industry experts and thought leaders

Video Content

Re-live the unmissable speaker content as part of the high definition learning follow up videos

Join us for our Employer Branding Conference

Every organisation has an employer brand and it is imperative that the brand is developed and cared for to truly reflect your brand, both internally and externally. The companies focusing on putting people and communities first are already ahead of their competitors, but there is always more to be done, and that is why it’s such a hot topic right now.

On the 14th July 2022, our annual Employer Branding Conference returns – bigger and better! In this ultimate learning & development day, In-house Recruiters will be able to witness unique case-study presentations, as well as benefit from our roundtable discussions with industry peers.

09:00 – 09:30

Welcome and Registration

09:30 – 09:40

Welcoming Introduction

09:40 – 10:10

TOPIC: Putting Your Employer Brand in Front of the Right Talent with Data
  • Tackling the challenges of building your EVP from limited brand awareness
  • Creating successful data-led social and digital targeting campaigns
  • Attracting and retaining talent that fits your brand culture and purpose
  • How AstraZeneca and Universum partnered to successfully accelerate employer brand awareness

10:10 – 10:40

TOPIC: The Future of Employee Advocacy: How To Truly Utilise The Power Of Social Media
  • Why you shouldn’t underestimate social
  • How to bake advocacy into your attraction strategy
  • Why employee led content performs 500% better than company posts
  • How to create, manage and give value to an employee advocacy network

10:40- 11:10

Interactive Roundtable Discussion

11:10 – 11:30

Coffee Break

11:30 – 12:00

TOPIC: Talent Experience by Design

Once your employer brand and EVP are set, your talent experience can now become your new competitive advantage. But how do you know where to invest your time, energy and budget?

Providing real life examples and takeaways from award winning campaigns in which we will uncover:

  • How to turn employer brand strategy into experiences and moments that matter
  • The power of communities and their return on involvement
  • Moving from storytelling to story doing
  • Planning integrated campaigns and experiences

12:00 – 12:30

TOPIC: Explore Island Life: River Island Employer Branding & Talent Attraction
  • The River Island 60-year story that’s still being written
  • How SMRS have framed the story through values and EVP alignment
  • The creation of the River Island Employer Brand
  • Islanders and their role in telling the story of River Island

12:30 – 13:00

Interactive Roundtable Discussion

13:00 – 13:40

Lunch Break

13:40 – 14:20

Panel Discussion

14:20 – 14:50

TOPIC: Blue Sky Thinking: Creating An Employer Brand & EVP From Scratch
  • Understanding where you are on the EB/EVP journey
  • Gaining senior support for radical change
  • Engaging the best of the best to discover, design and build your EB/EVP
  • Communicating your EB/EVP to your internal and external audience
  • Making it happen with a world class careers website and applicant tracking system

14:50 – 15:20

Interactive Roundtable Discussion

15:20 – 15:35

Coffee Break

15:35 – 16:05

TOPIC: How to Create An Award-Winning Employer Brand
  • Our Journey: Overcoming the challenges
  • Implementing the Employer Brand
  • Award winning success
  • How to keep your Employer Brand alive

16:05 – 16:35

TOPIC: Employee Generated Content: Cutting Through The Noise at Mars
  • Why Employee Generated Content is so important in 2022
  • How to utilise EGC to successfully hire talent
  • Advocacy is key – engaging talent online
  • Blockers to great Employee Generated Content
  • What else do Mars do

16:35 – 16:45

Closing Thoughts

16:45 – 18:00

Complimentary Networking Drinks

What Do Our Attendees Think?

Limited Availability. Register Today!

Gold Partners

Partners

Venue

One Moorgate Place

Chartered Accountants’ Hall
1 Moorgate Pl
London
EC2R 6EA

www.onemoorgateplace.com

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