Developing an Award Winning Employer Brand for DWP Digital

Curating a reputable employer brand is vital in ensuring that your company’s identity is correctly reflected to consumers. But Employer Branding goes beyond simply upkeeping a positive image. There’s a lot more to be done, especially in the digital age, making it a hot topic amongst businesses.

At our Employer Branding Virtual Conference, Sarah and Laura talked us through how DWP Digital developed an award-winning employer brand strategy. Both Sarah and Laura have extensive marketing and employer branding knowledge, covering a wide range of insightful and informative topics during their session.

Topics Discussed
  • How DWP strategized and executed their employer brand across the Talent Lifecycle
  • The impact of brand performance against KPI’s
  • The evolution of the brand in the wake of COVID-19
  • …and more!
Who Spoke

Sarah Sturgess

Agency Director

Laura Graham

Digital Marketing Manager

SMRS help organisations to change for the better. They deliver measurable impact where it matters most for employers; through far-reaching strategy, faultless activation and award-winning creativity.

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Category Employer Branding

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