When Aon’s Assessment Solutions (formerly cut-e) connected with the IHR Partnerships Team in late 2019, they were interested in reaching an engaged community of In-house professionals. Aon is a global talent management firm and assessment provider that specialises in innovative psychometrics, rigorous scientific testing, and a client-centric approach to organisational psychology consultancy. Their organisation undertakes 30 million assessments each year in 90 countries and 40 languages.
James Morris, Snr Partnerships Manager at IHR, found that if both teams really leaned into the process that this partnership could truly be a success and a little more than 7 months later, we have seen exactly that. Together, James and the team at Aon, chose the IHR channels that would best fit their message, timescale, and goals.
Aon’s IHR campaign began with a category partnership of the Candidate Experience Award at the In-house Recruitment Awards in 2019. In 2020 they partnered and spoke at the IHR Early Careers Conference, offering a unique perspective by presenting with Ocado on the value of Improving Recruitment Efficiencies through AI-driven Talent Assessment. The pair spoke on the recent developments they’ve made at their companies, and how using technology has helped to drive efficiency tenfold.
In April 2020, Aon hosted a webinar focused on the topic, ‘Volume Recruitment Trends: How to Assess the Masses.’ In this webinar they shared some top tips for getting the most out of assessments, keeping candidates engaged and diversifying your talent pool.
Then back in May 2020, they pursued a Specialist Content Series with IHR, which includes video interviews on the topics, How to Succeed with Virtual Assessments and Developing Your Current Employees in Times of Disruption.
As you can tell Aon is offering high-quality solutions in a variety of IHR channels. They are offering the IHR community consistency and authenticity. Luke Richardson, Marketing Manager at Aon, gives insight on our partnership and the results they have seen since:
The Problem
Any specific problem or challenge you were looking for an IHR partnership to answer!
“We were looking for a partner to get our solutions in front of an established, senior community of HR and In-House professionals, that delivered conferences and had a strong online and digital presence”
Why IHR
Why did you choose to partner with IHR?
“We chose to partner with IHR because of their reputation, large following, online services and deliver a very organised, professional service and partner experience”
The Results
How were the event(s) and the outcome/results
“We love the professionalism of the team and the events at IHR, very well structured and planned. On the event day we feel comfortable and at ease, there are lots of senior delegates in the room which ignite meaningful conversations”
The Specialist Content Series
How was the video interview and what feedback have you received?
“Again the professionalism of the team at IHR when recording the videos was superb and resulted in a high quality finished slick output”
As Aon’s journey with IHR has just begun we look forward to sharing more about our partnership as the success builds. Our partnerships team is eager to connect high-quality supplier with our huge community of in-house recruiters. If you or your organisation is interested in learning more about IHR and how you can get involved, please reach out by filling out the form below.
