The Army Content Hub, a research-based engagement platform, houses content tailored to addressing would-be candidates’ motivators and barriers to applying. For most people there is a significant consideration period, when thinking about applying for the Army – as it’s much more than your average 9-5. It’s a different home, lifestyle as well as job.
At our In-house Recruitment Live London one-day conference and exhibition, we were joined by Fiona Whitworth who spoke on creating unique content for army recruits.
Topics Discussed;
- Creating and showcasing content to see the many different aspects of the Army
- Moving away from the combat-focused image that The Army is associated with
- Creating a platform rich in content variety for different audience members
- Allowing the candidates to explore, while maintaining a balance of user and business requirements
