Creating Compelling Recruitment Content: How Do Mars Do It?

The ability to attract your audience through storytelling can set you apart from your competitors, making it a powerful tool to your Employer Branding. Your company’s culture, values and vision is the forefront when broadcasting your story.

In this article, we take a look at Mars, a world leader in the gum, confectionery, food retail, and pet sectors, as well as a trailblazer for social change, and how their approach has allowed their corporate brand to flourish.

Follow the link to discover more on these key areas:

  • How Mars has achieved this
  • How Mars shares their recruitment content
  • What makes Mars unique?
  • How you can use recruitment content like Mars
  • Enhancing your recruitment strategy with tech

PathMotion is an online discussion platform that connects job candidates to real employees via the company’s career website and through live chat events, video content and social media. Find more at and follow @PathMotion on Twitter.

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