- Leaders need to understand and influence behaviour because all organisational change is really about behaviour change. Most leaders don’t know how behaviour really works.
- There is a mismatch between the complex and volatile world we live in, and the design of our brains. We need to hack our environment to optimise our own performance.
- To lead change, leaders and organisations need a simple behavioural framework and a structured process to co-create and run (ethical and “safe to fail)” experiments