Quick-Fire Chats with Creed Comms: Building a World Class Employee Referral Programme

A top-flight employee referral programme is a recruiter’s best friend, it’ll not only enable you to improve engagement and performance but it’ll also help increase awareness and participation across your business. But how can you create and communicate a programme accessible for all?

At In-house Recruitment LIVE! Manchester, David Walstow and Caroline Hill from Creed Communications, will enable you to discover how to build a world class employee referral programme using an award-winning case study presentation, showcasing Assurant Solutions ERP.

What are you most looking forward to sharing with your peers from your presentation? What are the key takeaway attendees can expect from your presentation?

Caroline and I can’t wait to share the fantastic ERP journey that we’ve been on with Assurant. We’ve had the pleasure of working with Assurant for many years, and during this time have had the opportunity to develop and continually re-invent and evolve the proposition. As their business changes, so do the types of people Assurant need to recruit. With this in mind, the presentation will cover off some of the history but focus on the latest award-winning evolution – including the research, the creative, the launch and the results so far. There may even be a little humour sprinkled in!

In today’s candidate-driven market, how can employers differentiate themselves from competition?

My suggestion to any employers wishing to differentiate themselves from the competition is to seriously consider investing in their Employer Brand. Employer Brand is so critical in the current market to help your organisation stand out as an employer of choice. Candidates want to know about an organisation’s culture and values, unique propositions and working environment(s). The brand should be deployed throughout the entire candidate lifecycle, all the way from attraction, onboarding, learning and development through even to how the exit interview is conducted (if they leave!).

What do you expect to be the key message of this year’s In-house LIVE! Manchester?

I think one of the key messages that will come out of the event this year, will be around automation and the use of technology to help streamline the recruitment process and candidate experience.

Why do you think it’s important for Manchester’s in-house recruitment community to attend this event?

The In-house Recruitment LIVE! events are always a great way for the Manchester (and surrounds) in house recruitment community to network with their peers and partner organisations like us. It gives everyone the opportunity to hear about some of the great work other organisations are doing, alongside some of the fantastic innovations and technologies making their way into the industry.

What has been your proudest moment so far in your current role? Can you share any client success stories?

I can genuinely say that the proudest moment in my current role was working on this particular piece of work. It was months in the making ahead of the launch day, supported by a full annual marketing plan to keep employees and hiring managers alike, engaged. It was the first time I’d been able to help implement referral software to support the process, but the real sense of pride came from the launch day which used everything from 3D animated characters, a huge custom built costume alongside various acts (face painters, caricaturists and so on). Assurant were thrilled with the feedback from their employees but most importantly, with the referral numbers being generated. It’s that, which gives me the greatest sense of pride.

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