Event Roundup: Creating an Authentic EVP Using Storytelling & Gamification

Recent events have presented businesses with a new and very different set of challenges. Almost overnight, businesses and their staff were forced to adjust to a new set of working practices and the impact of COVID-19 has forced many businesses to freeze hiring in the short term, but it’s a mistake to think that your EVP is playing a lesser role in securing talent right now.

During this intimate online event aimed exclusively at in-house recruitment, talent acquisition and HR professionals we uncovered how to showcase your employer branding in a way that is authentic, engaging, and resonates with potential hires. We also explored the impact of technology and what can we learn from gaming, VR and AR to create great brand experiences that deeply engage candidates and new hires.

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Topics Discussed
  • How candidates really evaluate your brand
  • How you can keep candidates engaged during a hiring freeze
  • Using the underlying principles of gaming to create better recruitment & onboarding experiences
  • Insights from 150+ HR leaders on the impact of COVID-19 on hiring and EVP
  • How to align your EVP to your culture, employee experience and engagement
  • How to generate great content from your people
Who Spoke

William Geldart

Brand Lead

Paula Morris

Employer Branding Specialist

Marcus Vlaar

Creative Director and Co-Founder
Who Attended

This interactive online speaker event was exclusively reserved for In-house Recruitment, Talent Acquisition or HR professionals from a variety of companies including ABINBEV, ACCA, Allianz, Anthemis Group, AXA, BAE Systems, BSI Group, Clarksons, Contino Solutions, Domino Printing, esure, Eversheds, FIS, Frontline, Grant Thornton, Hitachi Capital, Hoare Lea, Innovative Trials, Integral Powertrain, IQ-EQ, Just Eat, KAUST, KFC, Lidl, MagicLab, Michael Kors, New Hope Group, Nhsp, nucleargraduates, OLIVER Agency, Pearson, princes, ProMedical, Pure Technology Group, RINA, Scottish Government, Sidetrade, SIG, Storm2, The Guinness Partnership, Tohtonku, UCL, Virgin Money, Well Pharmacy, Welsh Water, West Sussex County Council… to name but a few!

Event Partner

BPS is a global recruitment partner with a track record in helping HR leaders solve their biggest people challenges. We provide a competitive advantage in the ability to attract, recruit and retain the right people. Our unique approach creates cost and time efficiencies at scale.

bps-world.com

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Employer BrandingRecruitment Marketing and Attraction
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